The operations partner behind founders who have stopped doing their own admin

I run the calendar, inbox, systems, and marketing ops of your business, so the only decisions that reach you are the ones only you can make.

I run your business behind the scenes,
so you don't have to.

Somewhere between the first client and the tenth, growth turned into chaos.The calendar filled up with things that weren't yours to do. The inbox became a second job. The systems lived in your head, which meant the business couldn't run without you in it.

You didn't sign up for this. That's the part I take off your plate.

Here's what it looks like when you hand it off

Executive Assistance

Your calendar, inbox, and travel run without you. You show up prepared, on time, and never chasing your own schedule again.

Operations Management

Your systems and SOPs stop living in your head. Everything is documented and running, whether you're in the business that day or not.

Marketing Support

Your content and client follow up stay consistent, without you being the one producing it.

Hi, I'm Cath!

So... why me?

For the last 5+ years I've worked inside the businesses of founders who were maxed out. Not because they weren't capable. Because they were doing work that wasn't theirs to do anymore.

My job is simple. I take the operations, admin, and marketing execution off your plate, so your time goes back to the decisions that actually grow the business.

You don't have to take my word for it

Here's what changed for a few of the founders I've worked with.

Before:
Scattered tools and missed details meant client work was falling through the cracks.

What changed:
I built a custom Notion OS, client database, project hub, SOP library, and automated daily reporting.

Now:
Onboarding time for new team members dropped 40%, turnaround time dropped 30%.

Before:
Every business needed him personally, and teams kept asking the same questions because nothing was documented.

What changed:
I built a full playbook library covering admin, communication, onboarding, and operations for each venture.

Now:
Teams run independently. Decision fatigue is gone, and the workflows are repeatable across every business.

Before:
Overbooked calendars and constant context switching left no room for real work.

What changed:
I took over calendar management and optimization across their businesses and personal schedules.

Now:
More clarity, more control, and more time back for high-value strategic work.

The Systems I Use

Here's exactly what happens after you book

What founders usually ask before we start

How do we handle confidentiality and access to sensitive accounts?

I sign an NDA before I touch anything. For account access, I use dedicated logins where possible and never share credentials outside secure tools. Your financial, client, and personal data stays confidential, full stop.

What tools do you already know, and what if we use something else?

You can check my portfolio for the platforms and tools that I have extensive experience. If you’re on something different, I’ll learn it. You won’t be paying me to figure out the basics though, I move fast on new tools because the underlying systems thinking is the same.

How quickly can you start, and what does onboarding look like?

Once we book the discovery call, I send over an onboarding questionnaire so I understand your business before we talk logistics. Most clients hand off their first task within a week of getting started.

Do you work with a team, or is it just you?

Right now it’s just me. That means no handoffs, no juggling between account managers, you get direct access to the person actually doing the work.

What's the investment, roughly?

Engagements typically start at $1,500-$2,000 per month, depending on the actual support needed. We’ll land on the right scope during the discovery call.

What if it's not the right fit?

Then we part ways with no hard feelings. The discovery call itself is free and no obligation, and even after that, if the fit isn’t right in the first few weeks, we can end the engagement cleanly. I’d rather you feel confident saying yes than locked into something that isn’t working.

Ready to buy back your time?

Book a free 30 minute call. We'll map out exactly where you're losing time, and what handing it off could look like.

Email: hello@cathcasaway.com

← Back